COACH
DIGITAL CAMPAIGN PITCH
The campaign pitch for Coach targets the digital strategy of the brand through a CGI animated short-video. It takes the viewers to an imaginary universe, Earthlike in its appearance yet so distant and artificial in its qualities. Here, a Coach bag floating in water teleports us to a scene where nature blends with the urban and the man-made. This new direction for Coach is more representative of the new generation, shaped by the internet, uncertain of what the future holds as our skies are changing in a constant climax.
The campaign pitch for Coach targets the digital strategy of the brand through a CGI animated short-video. It takes the viewers to an imaginary universe, Earthlike in its appearance yet so distant and artificial in its qualities. Here, a Coach bag floating in water teleports us to a scene where nature blends with the urban and the man-made. This new direction for Coach is more representative of the new generation, shaped by the internet, uncertain of what the future holds as our skies are changing in a constant climax.
![](https://freight.cargo.site/t/original/i/1924e6c22d83ebb41553288d3b4329b8c892e6dd6b4f4e33abff6c87e0591cc5/Demir-Ramazanov_Coach_1.jpg)
![](https://freight.cargo.site/t/original/i/ba4b606b9d11afe5fbfa101537e6cd6680613cef4faa12b15daa6e4edc2c1e47/Demir-Ramazanov_Coach_2.jpg)
Digital animated campaign, 2024