The campaign pitch for Coach targets the digital strategy of the brand through a CGI animated short-video. It takes the viewers to an imaginary universe, Earthlike in its appearance yet so distant and artificial in its qualities. Here, a Coach bag floating in water teleports us to a scene where nature blends with the urban and the man-made. This new direction for Coach is more representative of the new generation, shaped by the internet, uncertain of what the future holds as our skies are changing in a constant climax.

Digital animated campaign, 2024