COACH
DIGITAL CAMPAIGN PITCH, CGI, 2024
The campaign pitch for Coach targets the digital strategy of the brand through a CGI animated short-video. It takes the viewers to an imaginary universe, Earthlike in its appearance yet so distant and artificial in its qualities. Here, a Coach bag floating in water teleports us to a scene where nature blends with the urban and the man-made.
The campaign pitch for Coach targets the digital strategy of the brand through a CGI animated short-video. It takes the viewers to an imaginary universe, Earthlike in its appearance yet so distant and artificial in its qualities. Here, a Coach bag floating in water teleports us to a scene where nature blends with the urban and the man-made.
