DRIES VAN NOTEN
PHOTO-VIDEO SERIES, 2026
The project was realized as part of an official educational partnership between Dries Van Noten and IFM MA Fashion Image.
Morning Rituals is a photo-video series around Camomille Satin, one of the six debut fragrances from Dries Van Noten’s fragrance collection. The Eau de Parfum reimagines the delicate sweetness of wild chamomile, layered with the gourmand and leathery facets of vanilla.
The concept explores the absurdity of contemporary wellness routines through unexpected combinations. This approach echoes the fragrance itself, pairing chamomile and vanilla in a way that reflects the unconventional spirit at the core of the brand’s DNA.
Art Direction, Set Design, Photography, and AI Animations in collaboration with Lou Mourouvin, Natálie Holzknecht
DOP: Maxime Rakam
Lighting: Yann Denis
Model: Julie
MUA: Oma Zermati
Sound Composition: Maël Lorand featuring vocals by Juliette Liard
The project was realized as part of an official educational partnership between Dries Van Noten and IFM MA Fashion Image.
Morning Rituals is a photo-video series around Camomille Satin, one of the six debut fragrances from Dries Van Noten’s fragrance collection. The Eau de Parfum reimagines the delicate sweetness of wild chamomile, layered with the gourmand and leathery facets of vanilla.
The concept explores the absurdity of contemporary wellness routines through unexpected combinations. This approach echoes the fragrance itself, pairing chamomile and vanilla in a way that reflects the unconventional spirit at the core of the brand’s DNA.
Art Direction, Set Design, Photography, and AI Animations in collaboration with Lou Mourouvin, Natálie Holzknecht
DOP: Maxime Rakam
Lighting: Yann Denis
Model: Julie
MUA: Oma Zermati
Sound Composition: Maël Lorand featuring vocals by Juliette Liard
